## Overview

The **Meta Pixel Integration** allows ReelPik to send customer interaction events directly to your Meta Pixel, helping you measure campaign performance and build audiences for retargeting on Facebook and Instagram.

Supported tracking events include:

* Video View

* Product Click

* Add to Cart

* Checkout Initiated

* Checkout Completed

## How to configure Meta Pixel Integration

![](https://chat.fordeercommerce.io/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBjZz09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--49a9b6f543e052f6eaaed3dc8ef251da5808caa0/image.png)

### Step 1: Open Meta Pixel settings

1. Go to **ReelPik App** → **Settings**.

2. Scroll to the bottom of the page.

3. Locate the **Meta Pixel** section.

### Step 2: Enable Meta Pixel tracking

1. Check **Activate tracking events**.

2. Enter your **Meta Pixel ID**.

### Step 3: Choose events to track

Select the customer events you'd like ReelPik to send to Meta.

Available events include:

* ✅ Video View

* ✅ Product Click

* ✅ Add to Cart

* ✅ Checkout Initiated

* ✅ Checkout Completed

You can enable or disable each event independently based on your advertising strategy.

### Step 4: Save your changes

Click **Save** to activate Meta Pixel tracking.

Once enabled, ReelPik will begin sending the selected events to your connected Meta Pixel.

## Notes

* Make sure you've created a Meta Pixel in **Meta Events Manager** before entering your Pixel ID.

* Enter the correct Pixel ID to ensure events are sent to the intended Meta account.

* Only the events you select will be tracked and sent to Meta.

* Tracking data can be used to measure conversions, optimize ad campaigns, and create retargeting audiences in Meta Ads Manager.


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