## Overview

ReelPik uses two sales attribution types to help you better understand how your shoppable videos contribute to purchases: **Direct Sales** and **Influenced Sales**.

![](https://chat.fordeercommerce.io/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdE1FIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--1f069ac2350e2ec8fd536186de504b8ff8ba3012/image.png)

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## Direct Sales

A **Direct Sale** is counted when a shopper:

1. Watches a video.

2. Clicks **View Product** or **Add to Cart** from the video.

3. Purchases that product.

Because the shopper directly interacts with the product through the video before purchasing, the sale is attributed as a **Direct Sale**.

> ***Example:*** *A shopper watches a video featuring Product A, clicks View Product, and purchases Product A. This order is counted as a Direct Sale.*

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## Influenced Sales

An **Influenced Sale** is counted when a shopper:

1. Watches a video.

2. Does **not** click **View Product** or **Add to Cart** from the video.

3. Later returns and purchases the same product within **30 days**.

In this case, the shopper did not directly interact with the product through the video, but the video was part of their shopping journey. The sale is therefore attributed as an **Influenced Sale**.

> ***Example:*** *A shopper watches a video featuring Product A but continues browsing without clicking anything. They return several days later and purchase Product A. This order is counted as an Influenced Sale.*

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## Direct Sales vs. Influenced Sales

The main difference is whether the shopper **interacts with the product through the video before purchasing**.

|                                   | **Direct Sales** | **Influenced Sales** |
| --------------------------------- | ---------------- | -------------------- |
| Watches the video                 | ✓                | ✓                    |
| Clicks View Product / Add to Cart | ✓                | ✕                    |
| Purchases the same product        | ✓                | ✓                    |
| Attribution window                | -                | 30 days              |

Together, these two metrics give you a clearer picture of your video performance. **Direct Sales** show purchases following direct product interactions, while **Influenced Sales** capture purchases where a shopper viewed a video earlier in the journey.

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