How to create a floating reel campaign?

Overview

Turn your videos into an engaging shopping experience with ReelPik Floating Reels.

Floating Reels display your shoppable videos in a floating video player on your storefront, allowing customers to watch your content and discover products while browsing your store.

Follow the steps below to create and display a Floating Reel on your store.

How to create a Floating Reel campaign?

Step 1: Create a campaign

Go to ReelPik Videos → Campaigns.
Click Create Campaign.
In the Widget type section, select Floating Reel.

You will then see the Floating Reel campaign settings below.

Step 2: Add your shoppable videos

You can choose from different video sources:

Device – Upload videos directly from your device.
TikTok – Import videos from TikTok.
Instagram – Import videos from Instagram.
Shopify Files – Use videos that you have previously uploaded to Shopify.

Note: Video uploads may take a few minutes to complete. You can also go to Shopify Admin → Content → Files to check whether your uploaded video is available.

Step 3: Link products to your videos

Make your videos shoppable by connecting relevant products to each video.

For a video without linked products:

Click Link products or the Shopping bag icon.
Select the products you want to connect.

Once products have been linked, the button will change to Edit products.

You can click Edit products to:

View linked products
Add more products
Remove products
Update the product selection

We recommend linking only products that are featured or relevant to each video.

Tip: Each video can have its own product selection, so make sure the linked products match the content of that specific video.

Step 4: Configure display settings

Scroll down to the Display settings section to choose where your Floating Reel should appear.

You can customize the display placement based on your store's needs, such as displaying the Floating Reel on specific products or collections.

Tip: Choose display locations that are relevant to your video content to provide a better shopping experience.

Step 5: Save and activate your campaign

After finishing your campaign settings:

Review your videos, linked products, and display settings.
Change the status to Active and click Save.

Make sure to save your changes before leaving the campaign page to avoid losing your progress.

Step 6: Enable the ReelPik app embed (MUST-HAVE step)

Floating Reel uses a theme app embed, so you need to enable the ReelPik Floating Reels app embed for it to appear on your storefront.

After saving your campaign, follow the setup guide provided by ReelPik and click Enable app embed.

Alternatively, you can enable it manually:

Go to Online Store → Themes in your Shopify Admin.
Select the theme you want to use.
Open the App embeds section.
Find ReelPik Floating Reels.
Enable the app embed.
Click Save.

You can now preview your storefront to check whether the Floating Reel is displayed correctly.

Best Practices for Floating Reels

1. Link relevant products

Only link products that are featured or relevant to each video.

Accurate product linking helps shoppers discover and purchase the products shown in your content.

2. Choose the right display settings

Use the Display settings to control where your Floating Reel appears.

For example, you can display product-specific videos on relevant product pages or show them across products within a selected collection.

3. Use high-quality videos

Choose clear and engaging videos that showcase your products effectively.

4. Preview before going live

After enabling the app embed, preview your storefront to make sure:

The Floating Reel appears correctly.
The correct videos are displayed.
Products are linked correctly.
The Floating Reel appears on the intended pages.

What to do if the Floating Reel doesn't appear?

If your Floating Reel does not appear on your storefront, first check the following:

Your campaign has been activated.
Your videos have finished uploading.
Products have been linked correctly.
The correct Display settings have been selected.
ReelPik Floating Reels app embed is enabled.
You have clicked Save after enabling the app embed.

If the Floating Reel still doesn't display, here's what you can do:

Duplicate your live theme in Shopify.
Enable the ReelPik Floating Reels app embed on the duplicated theme.
Make sure your Floating Reel campaign is active.
Share the preview link of the duplicated theme with our support team.
If your theme is password-protected, please provide the store password as well.

This allows our team to investigate the issue without affecting your live theme. While we investigate the issue, you can temporarily deactivate the ReelPik app embed on your live theme.

Important Notes

Select Floating Reel directly from the Widget type section when creating a campaign.
Floating Reel uses an app embed, not an app block.
ReelPik Floating Reels must be enabled in your theme for the widget to appear.
Your campaign must be active to display on your storefront.
You can add up to 5 videos at once.
Each video can have its own linked products.
Video uploads may take a few minutes to complete.
Always click Save after making changes.

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