Overview
ReelPik uses two sales attribution types to help you better understand how your shoppable videos contribute to purchases: Direct Sales and Influenced Sales.
Direct Sales
A Direct Sale is counted when a shopper:
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Watches a video.
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Clicks View Product or Add to Cart from the video.
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Purchases that product.
Because the shopper directly interacts with the product through the video before purchasing, the sale is attributed as a Direct Sale.
Example: A shopper watches a video featuring Product A, clicks View Product, and purchases Product A. This order is counted as a Direct Sale.
Influenced Sales
An Influenced Sale is counted when a shopper:
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Watches a video.
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Does not click View Product or Add to Cart from the video.
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Later returns and purchases the same product within 30 days.
In this case, the shopper did not directly interact with the product through the video, but the video was part of their shopping journey. The sale is therefore attributed as an Influenced Sale.
Example: A shopper watches a video featuring Product A but continues browsing without clicking anything. They return several days later and purchase Product A. This order is counted as an Influenced Sale.
Direct Sales vs. Influenced Sales
The main difference is whether the shopper interacts with the product through the video before purchasing.
| Direct Sales | Influenced Sales | |
|---|---|---|
| Watches the video | ✓ | ✓ |
| Clicks View Product / Add to Cart | ✓ | ✕ |
| Purchases the same product | ✓ | ✓ |
| Attribution window | - | 30 days |
Together, these two metrics give you a clearer picture of your video performance. Direct Sales show purchases following direct product interactions, while Influenced Sales capture purchases where a shopper viewed a video earlier in the journey.
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