ReelPik

How to set up Meta Pixel integration?

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Lan Phuong

Lan Phuong

Last updated on Aug 12, 2026

Overview

The Meta Pixel Integration allows ReelPik to send customer interaction events directly to your Meta Pixel, helping you measure campaign performance and build audiences for retargeting on Facebook and Instagram.

Supported tracking events include:

  • Video View

  • Product Click

  • Add to Cart

  • Checkout Initiated

  • Checkout Completed

How to configure Meta Pixel Integration

Step 1: Open Meta Pixel settings

  1. Go to ReelPik App → Settings.

  2. Scroll to the bottom of the page.

  3. Locate the Meta Pixel section.

Step 2: Enable Meta Pixel tracking

  1. Check Activate tracking events.

  2. Enter your Meta Pixel ID.

Step 3: Choose events to track

Select the customer events you'd like ReelPik to send to Meta.

Available events include:

  • ✅ Video View

  • ✅ Product Click

  • ✅ Add to Cart

  • ✅ Checkout Initiated

  • ✅ Checkout Completed

You can enable or disable each event independently based on your advertising strategy.

Step 4: Save your changes

Click Save to activate Meta Pixel tracking.

Once enabled, ReelPik will begin sending the selected events to your connected Meta Pixel.

Notes

  • Make sure you've created a Meta Pixel in Meta Events Manager before entering your Pixel ID.

  • Enter the correct Pixel ID to ensure events are sent to the intended Meta account.

  • Only the events you select will be tracked and sent to Meta.

  • Tracking data can be used to measure conversions, optimize ad campaigns, and create retargeting audiences in Meta Ads Manager.

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