ReelPik Analytics Dashboard
Tracking performance is essential for growing your store, and the Analytics dashboard in ReelPik app will give you a
complete view of how your videos and widgets are performing inside your Shopify store.
In this guide, we will break down each component of the dashboard, explain our data collection process, and how to use
these insights to optimize your store.
Video view
This metric represents the number of qualified video views your widgets have received.
- A view is only counted when a visitor watches at least 3 seconds of a video.
- If a visitor watches the same video multiple times across different sessions (3+ seconds each), each session is
recorded as a separate view. If a visitor watches Video 1 for at least 3 seconds, switches to Video 2, and then
returns to Video 1 for another 3 seconds, the system records two separate views for Video 1.
Add to cart
- Displays the total number of times products were added to the cart directly after a customer interacted with a
shoppable video.
Note: Applies only to Add to Cart CTA buttons. (Does not apply to View Product buttons)
Orders
- Counts the total number of successful orders attributed to video-driven conversions.
Sales
- Direct Sales: When a customer watches a video, clicks View Product or Add to Cart, and purchases the product within
30 days, the order is counted as a Direct Sale (excluding shipping fee, order VAT, duties, discount....)
- Influenced Sales: When a customer watches a video without clicking any buttons, then returns and purchases the same
product within 30 days, the order is counted as an Influenced Sale.
Sales will be counted from both tagged products featured in your videos and any recommended products associated with
them.
Conversion rate
This percentage helps you understand the effectiveness of your video content in driving actual purchases.
- It is calculated as Total orders ÷ Total video views.
- A higher conversion rate indicates that your videos are highly persuasive and successfully turning viewers into
customers.
Click-through rate (CTR)
This measures the level of interest your viewers have in the products featured in your videos.
- It is calculated as Total clicks ÷ Total video views.
- A high CTR suggests your video content is engaging and effectively driving shoppers to explore your product details.
Top performance rankings
Our deep-dive analytics allow you to see exactly which content is resonating most with your customers.
- Top campaigns: Identifies your best-performing campaigns based on campaign views, add to cart, sales, orders and
conversion.
- Top videos: Highlights your highest-performing video content based on video views, add to cart, sales, orders and
conversion.
- Top products: Discover which specific products are being discovered and purchased based on product views, add to
cart, sales, orders and conversion.
🎁 Limited Time: Analytics for FREE!
Currently, the Analytics feature is available for free to all ReelPik users.
To unlock the dashboard and start seeing your store's performance data, simply contact our support team. We will
manually enable the analytics suite for your store so you can start making data-driven decisions to grow your sales!
We value your feedback — it helps us continuously improve our apps and provide you with a better experience.
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